Marketing of Culture

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Welcome to nobrow, the new culture zone in America. High brow and low brow are gone along with high culture and low culture.

Nobrow is a megamall, megabucks emporium where everything is hot, fresh and new. And nothing lasts. Culture is marketing, marketing is culture and youth culture rules.

Nobrow is Elton John singing “Candle in the Wind” at Princess Di’s funeral and making a hit record out of it later.

Nobrow is the MTV awards at the Metropolitan Opera. It’s a BMW commercial set to hip hop.

Nobrow is the New Yorker magazine guest edited by Roseanne Barr.

Las Vegas is the capital of “Nobrow Nation” and Times Square is its Eiffel tower. What’s different in Nobrow Nation is that the old arbiters of taste and style are gone and with them the only real class distinctions America ever had.

The culture wars now are the fights over market share. Nobrow – in this hour.
(Hosted by Michael Goldfarb)

Guests:

John Seabrook