In Lego Land the invention of the wheel came late, in 1961. After twelve block-building years packaging those colored two-by- four bricks, Lego had decided to provide its young customers with the possibility of adding movement to their creations.
More recently, Lego picked up the pace of innovation. In recent years the Danish toy company brought out a state-of the-art plastic fish, and further populated its world with action figures, computerized cogs, Hollywood linkups and Lego branded fashion accessories. But now the giant toy company is in financial trouble and says it’s going back to its original mission, producing plastic building blocks for little kids. Longing for good old Lego; we’re telling a toy story.
Guests:
Mitchel Resnick, director of the Lifelong Kindergarten research group at MIT’s Media Lab
Jan Craige Singer, president, Big Blue Dot
Michael McNally, Senior Brand Relations Manager, Lego.