Ad war 2004 is on. The Bush and Kerry campaigns are both spending millions to produce an unrelenting volley of television ads designed to go straight to the heart of the swing voter — in 30 seconds or less. Some are silver bullets, designed to take out the other candidate with a single shot. Others use humor and emotion to pull the viewer in. But with this barrage comes the fear of going too negative, or being too bland. The ultimate worry: is anyone listening?
Guests:
Pacy Markman, advertising executive creating ads for MoveOn.org
Adam Hanft, marketing specialist and columnist for Inc. Magazine
John Brabender, Republican media consultant.