The Ballooning Business of Politics

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With just two days left until the first presidential debate, the candidates’ consultants are working overtime. Every decision is touched by one of these political experts: the answers, the message, even the color of the tie.

In the heat of an election year, the business of politics booms. But it doesn’t end on November 2d. From fundraising to platforms to direct mail, political strategists have built their own full-time industry that’s turned consulting into a year-round billion dollar business.

Aren’t these backroom advisors holding too much influence over the candidate, the message, and you – the voter? What would Jefferson say?


Cathy Allen, Democratic political strategist with the Connections Group in Seattle

John Brabender, Republican media consultant with Brabender Cox in Pittsburgh.