In his book “The Latino Wave: How Hispanics Will Elect the Next American President,” Jorge Ramos, news anchor for Noticiero Univision, argues that Hispanic voters are becoming more sophisticated — and demanding more than “sombrero and taco politics.” Instead they want candidates who speak to their issues, their values, and their culture. George Bush and John Kerry are paying attention, and pumping millions of dollars into Spanish language ads to try and pull Hispanic voters to their side.
Guests:
Jorge Ramos, journalist and author of “The Latino Wave: How Hispanics Will Elect the Next American President”