Real Beauty

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Be honest, is Beauty really in the eye of the beholder? Our idea of Beauty changes with the times. It is reflected all around us in the culture and nowhere more so than in advertising.

These days, ads that feature women show them young, wrinkle free and sometimes as skinny as a stick. So imagine the surprise at the latest ad campaign by Dove, makers of soap, shampoos, lotions and the like.

The marketing blitz is called “Real Women, Real Curves.” The photos feature a group of full-figured women in their underwear looking perfectly happy just the way they are. But is the nation ready to re-define a good-looking woman?


Dr. Nancy Betcoff, Harvard Medical School psychologist

Julia Savacool, Marie Claire News Editor