Published June 21, 2010

We spend a lot of time thinking about when and how people listen to 90.9 FM and read wbur.org. It helps us figure out where to invest people and money.

Some conventional wisdom: Our biggest radio audience listens during “morning drive” — 6-9 a.m. — the time people are getting ready for and then driving to work. Our biggest online audience reads (and listens) on weekdays from 10 a.m. to 2 p.m. — the time most people are at the office.

Now we’re turning our attention to moms. Surely moms everywhere read my blog, so our news director, Martha Little, a mother of two in Brookline (and eight in the newsroom), poses this question to you, Mom:

I moved here last September from Los Angeles, where I had been the senior editor of NPR’s defunct midday news magazine, Day To Day. I’m also a mom with two kids who is finding that Boston is an infinitely easier town to live in than Los Angeles. To wit: I ride my bike to work, and my kids walk to school. In LA, one kid rode the bus 45 minutes to school, the other 20 minutes. And I had a half-hour commute at 5 o’clock in the morning.

I’m trying to get a handle on the lives of other women in and around Boston. I would love to hear from women in the Hub to get a sense of your life and what you might want to hear on the radio and when you want to hear it? For example, with WBUR’s latest series, on college loan debt, we got a huge response from parents who are coping with debt themselves.

We’re wondering if we played that particular series at the right time in the morning. Is it hard to listen to WBUR in the morning getting ready for a long day? What are the times when you’re best able to listen to WBUR? For example, is the 7 a.m. hour busier than, say, the 8 a.m. hour?

Do respond us in the comments. Hey, moms, what do you think about a tweetup at the station?

Update: Check out the discussion on Facebook.