Published May 28, 2010
Our favorite anonymous food critic and blogger, MC Slim JB, begs Boston restaurants to stop making crappy websites:
10 Critical Website Mistakes That Boston Restaurants Make
The old Flash-intensive, desktop-oriented website aesthetic is sclerotic, increasingly ill-suited to how a smartphone-toting public uses the web. Don’t keep burying the critical information your customers seek under a fog of lounge music, frenetic animation, and slow-loading videos and PDFs. You may well find a pared-down, mobility-enabled approach generates more customer goodwill and actual business than the current generation of busy, noisy, brand-fluffing restaurant websites.
Here, here. My favorite: Lack of essential information on the home page. Why is it often so hard to find a restaurant’s hours?
[via @ericwolff]