Starbucks is announcing today the launch of its instant coffee option, Via. Yep, that’s right. Instant coffee will now be available along with your grande mocha latte and chai tea. The price is right (about $1/cup) for these tough economic times, but the taste? I, for one, looooove my morning coffee. The prospect of a cup of instant makes me panic (so does skim milk), but I AM curious about this move by Starbucks from a strategic marketing standpoint. CNN reported the news here.
If Via (above) is not quite your cup of joe, there is a seminar called The Perfect Cup of Coffee being held October 3 at Boston University by Coffee Connection founder George Howell. Among other topics, Howell will discuss coffee cultivation, roasting and brewing. Sounds like you’ll taste some, too.
Today: Portuguese Wines
Boston Magazine and Vini Portugal are hosting a Portuguese wine tasting event today in Boston, with doors opening to the interested (and thirsty!) at 4:30.
Musings About Port
Speaking of port, one of our listeners, The Musing Bouche, has posted her experience from a recent evening tasting and learning more about those tawny and ruby reds.