Mooo: And What Does That Make You Feel?

In case you haven’t seen this already, check out MC Slim’s take on terrible Boston restaurant names.   I’ve thought about Mooo myself but never really knew the whole story.  He does make a lot of great (hilarious) points but I have to say, …I’ll always love “blunch.”  

The word is SUCH a gem.

From MC Slim JB

27 Really Terrible Boston Restaurant Names

Choosing a restaurant name has to be one of the most difficult and significant decisions a new restaurateur has to make. A lot is riding on it: the name represents the only opportunity many potential customers ever get to decide if the restaurant appeals to them in terms of its concept, atmosphere, price, and the other intangible qualities it may connote. So I’m always amazed when a restaurant chooses a really terrible name.

I’m not just talking about the widespread misapplication of bistro and trattoria, though that annoys the deuce out of me. Properly used, those terms denote rather specific forms of relatively humble restaurants in France and Italy, but in the USA, they’re abused to mean practically anything. In Boston, they mostly get slapped on places that are too fancy and expensive to fit the traditional usage, and the offenders on that score are too numerous to mention. Rather, I’m here to cite the garden-variety-stupid, the what-the-hell-were-you-thinking, the where-were-your-friends-when-you-picked-that kind of restaurant naming awfulness.
Read the rest of the post HERE.

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About

Associate Producer, Here & Now Most recently, Jessica worked as an associate producer at WBUR's daily local program, Radio Boston. Jessica moved to Boston in 2008 and has lived many places since leaving her native Texas. After graduating from college, Jessica worked as a federal employee, documentary film festival producer, oral historian, university teaching assistant, traveling saleswoman and klezmer musician. Her work and projects have appeared in The Washington Post, The Christian Science Monitor, Bust, Barnard Magazine, National Public Radio, Public Radio International (PRI), and the BBC. Jessica's freelance radio work has received various awards including accolades from the Religion Newswriters Association and the Dart Center for Journalism and Trauma. As a Fulbright Scholar in El Salvador, Jessica collected and studied oral histories from the Jewish Community based in San Salvador. Jessica received her B.A. in political science from Columbia University’s Barnard College and her M.A. in history from Indiana University. She learned how to make radio from the phenomenal folks at the Salt Institute for Documentary Studies. Jessica lives in Somerville with her husband, twin son and daughter, and two cats. To learn more about Jessica’s projects, both current and past, please visit www.jessicaalpert.com.

One thought on “Mooo: And What Does That Make You Feel?”

  1. MC Slim JB

    Thanks so much for posting this, Jessica! I’m sort of amazed at how widely this got picked up; it’s easily the most popular blog post I’ve ever written (maybe because it’s the silliest).

    I did want to point out that I actually love Blunch (as show in my Boston Phoenix review that I link to) and many of the other places I lampoon in the piece. You can have a terrible name and still serve great food.