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On February 6 in …
1985
Perrier introduces Perrier with a ‘twist of lemon.’
The Backstory
The source for Perrier® sparkling natural mineral water is millennia old and found in Vergeze, France, where Hannibal and his army purportedly stopped after trouncing the Romans. Dedicated development of the Source began with Napolean III, however, then took flight at the beginning of the 20th century as part of an Anglo-French private venture.
Perrier® was the first sparkling natural mineral water bottled in the U.S and the first imported brand to be sold in supermarkets. The addition of ‘the twist’ in 1985 helped revolutionize natural beverages as a sought-after drink, becoming a popular social drink for non-drinkers.
Sue – this is real fun to have these factoids and all the more reason to invent things to celebrate – cheers – Mike