Published September 1, 2010

A group of regulars would set up chairs outside Cardullo's in Harvard Square to watch Red Sox games through the window on the shop's flat screen TV. (Andrew Phelps/WBUR)

Shock! Outrage! Wicked Local Cambridge reports:

No more TV: Cardullo’s shuts down Harvard Square’s iconic chair club

As news spread that Cardullo’s Gourmet Shoppe on Brattle Street had taken down its iconic big-screen television, members of the so-called chair club grieved the sudden passing of a coveted tradition.

“Shocked doesn’t even begin to describe how I’m feeling,” said Kelly Dugas Coveney, the First Lady of the chair club, an informal group of Red Sox fans who set up shop on the sidewalk outside Cardullo’s during games.

The sidewalk crowd would sometimes swell into the dozens. Ben Affleck and Dennis Leary were known to make appearances.

I had the pleasure of meeting some of the regulars in May for a WBUR story with Bob Oakes. (We loved them so much, Bob bought them a pizza.) If you haven’t already, stop what you’re doing and listen to this story. It’s as charming as it is hilarious.

Store president Donez Cardullo said the TV was removed as part of an ongoing effort to “clean up” the 60-year-old business.

“We’ve been working diligently to clean up the shop and regain our foothold in the food industry in Boston,” Cardullo said. “The time has come to stick to our mission, which is quality food and good service.”

Comments on the story are mixed:

cellrazor: How dare Cardullo’s not give any notice on something that was given away free and without promise. How dare they deprive the common citizen of their rights to sit on a lawn chair on public sidewalk blocking foot traffic while watching a display of programming which violates the terms of use against public broadcast. What is America coming to?

redbeard: I don’t tend to watch sports, but it always pleased me to see the ‘chair club’ and sometimes the positive feeling has spurred me to go into the store and buy myself a little treat, just because it reminded me of the fact that I like the place. I certainly won’t be AVOIDING Cardullos because of this, but perhaps I might not notice them as often, and noticing them while I’m on my way past for unrelated reasons is a prime factor in me going in.

What do you think? Have you ever walked past the chair club — maybe taken in a game from the sidewalk? Could this help or hurt business in crowded Harvard Square?