Published November 15, 2010
Universal Hub reports the Boston City Council may be going Loko:
City councilors John Connolly and Mark Ciommo — whose Allston/Brighton district is loaded with the sort of people who might drink the stuff — want to convene a session to consider “any appropriate action” the city could take against Four Loko.
Four Loko is the carbonated energy drink with as much alcohol as a bottle of wine and as much caffeine as a six-pack of Diet Coke. Each can carries seven warning labels.
New York state has banned the drink, and other states may follow suit. (My question is: Can Boston ban the sale of a beverage that is legal? I am not a lawyer.)
The company behind Four Loko, Phusion Projects of Chicago, says alcohol-caffeine drinks are safe and not novel. The company has written an open letter to state and federal regulators asking for fair treatment amid the media hype.
Update: The state plans to file new regulations Friday that would effectively ban Four Loko in Massachusetts, WBZ reports.