Published October 1, 2010
Normally it’s WBUR asking people for money. But as our fall pledge drive got underway this week, another news organization reminded us that news has to be paid for one way or another.
The Boston Globe’s paywall announcement prompted some interesting reactions from our own listeners. My friend Christian Holland (@crholland) tweeted:
Globe creating subscription website BostonGlobe.com; launching 2nd half of ’11 http://t.co/hva6ucQ Guess I’ll be spending more time on @WBUR
We have received a lot of comments like this, actually, and it’s nice to hear. But I responded to Christian thus:
@crholland It’s a common misconception that @WBUR content is free.
Because 90.9 FM and wbur.org are free to use, people seem to forget that high-quality news and information are not free to produce. Only an estimated 10 percent of people who use WBUR give us money.
And yet our business model is arguably the most successful in the industry right now. That’s why Craigslist founder Craig Newmark this week said NPR will be the dominant news force in 10 years. Trust is “the new black,” he said. People support us because they trust us.